UK VMS Vitamins, Minerals and Supplements
The UK VMS vitamins, minerals and supplements market is expanding rapidly, with a growing focus on proactive health and wellbeing. According to the report from Mintel, sales were boosted by COVID-19 in 2021. However, due to high inflation, sales are expected to decline in the coming years. The report also highlights that younger consumers use VMS for fitness and self-treatment, while older generations use them to prevent chronic health conditions. The male VMS segment is the fastest-growing, and new product development has led to innovative delivery formats and expanded categories, including VMS for children and teenagers.
In this article, we will delve into the UK VMS vitamins, minerals and supplements market, exploring the benefits of VMS for fitness, self-treatment, and chronic health conditions. We will also examine the development of new VMS products, innovative delivery formats and expanded categories, and the top-selling VMS products in the UK. Additionally, we will discuss the Great Britain Register, which lists vitamins, minerals, and other substances that can be added to foods by EU regulations. The register provides information on maximum and minimum amounts, restrictions, and prohibited or restricted substances.
The UK Vitamins and Supplements Market Report 2022
The UK Vitamins and Supplements Market Report 2022, released by Mintel, provides a comprehensive market analysis. Here are some of the key takeaways from the report:
Consumer Attitudes Towards VMS
The report highlights an increasing focus on proactive health and well-being, which has led to expanding the VMS market. Consumers are becoming more aware of the importance of maintaining good health and are turning to VMS to support their health goals.
Product Innovation in the Market
The report also showcases the innovation in the VMS market, with new products being developed to cater to the growing demand for healthier lifestyles. This includes products catering to different age groups and genders and innovative delivery formats such as gummies, sprays, and liquids.
Impact of Cost of Living Crisis on the Market
The cost of living crisis has impacted the VMS market, with consumers becoming more price-sensitive and opting for cheaper, own-label products rather than branded products.
Boost in Sales Due to COVID-19
The report notes that the COVID-19 pandemic has positively impacted the VMS market, with sales being boosted due to increased awareness of the importance of maintaining good health.
Expected Decline in Sales and Competition from Own-Label Products
However, due to high inflation, sales are expected to decline in the coming years. Additionally, the market is becoming increasingly competitive, with own-label products threatening branded products.
Opportunities to Target the Over 55’s Demographic
The report suggests that there are opportunities for VMS brands to target the over-55 demographic, who are more likely to use VMS to prevent chronic health conditions.
Expert Analysis from Claire Finnegan
Finally, the report provides expert analysis from Claire Finnegan, who highlights the importance of promoting everyday health and wellbeing and developing products that cater to the needs of different age groups and genders.
Benefits of VMS for Fitness and Self-Treatment
Younger consumers use VMS for fitness and self-treatment, focusing on achieving their health goals. Here are some of the benefits of VMS for fitness and self-treatment:
Explanation of the Benefits of VMS for Fitness and Self-Treatment
VMS can help individuals achieve their fitness goals by providing essential nutrients that may be lacking in their diet. They can also help support muscle growth and repair, improve energy levels, and aid in post-workout recovery. Moreover, VMS can support self-treatment by alleviating symptoms of common health conditions, such as headaches, joint pain, and digestive problems.
Explanation of the Effectiveness of VMS in Achieving Fitness Goals
Studies have shown that VMS can be effective in helping individuals achieve their fitness goals. For instance, a study published in the International Journal of Sports Nutrition and Exercise Metabolism found that consuming a protein supplement after resistance training can significantly increase muscle mass and strength.
Explanation of the Benefits of VMS for Self-Treatment
VMS can also help individuals treat common health conditions. For example, magnesium supplements effectively reduce headaches and migraines, while probiotics can help improve digestive health. Additionally, supplements such as glucosamine and chondroitin can help alleviate joint pain and stiffness.
Overall, VMS can be effective in helping individuals achieve their fitness goals and treat common health conditions. It is important to consult a healthcare professional before taking any supplements and ensure they are taken appropriately.
Innovative Delivery Formats and Expanded Categories
New product development has led to innovative delivery formats and expanded categories, catering to different age groups and genders. Here are some of the innovative delivery formats and expanded categories in the VMS market:
Gummies
Gummies are a popular delivery format for VMS, particularly for children and teenagers who may find it difficult to swallow pills. They come in various flavours, such as fruit, and are often fortified with essential vitamins and minerals.
Sprays and Liquids
Sprays and liquids are another innovative delivery format for VMS, providing an alternative to traditional pills and capsules. They are often used for easy absorption and can particularly benefit individuals with digestive issues.
Male VMS
The male VMS segment is the fastest-growing market, with brands developing products specifically catering to men’s health needs. For example, products for prostate health, testosterone support, and hair growth are becoming increasingly popular.
VMS for Children and Teenagers
Brands have also developed VMS products for children and teenagers, providing essential vitamins and minerals for growth and development. These products come in various fun formats, such as gummies and chewable tablets, and are often fortified with flavours that appeal to younger individuals.
Plant-Based VMS
With the growing trend towards plant-based diets, there has been an increase in plant-based VMS products. These products provide essential nutrients for individuals following a plant-based diet, such as vitamin B12 and iron.
Overall, the VMS market has expanded to include a variety of innovative delivery formats and expanded categories, catering to different age groups and genders. It is important to consult a healthcare professional before taking any supplements and to ensure they are taken in appropriate doses.
The Top-Selling VMS Products in the UK
The VMS market in the UK consists of natural and synthetic food supplements sold over the counter, excluding prescription medicines and cosmetic products. Here are some of the top-selling VMS products in the UK:
Vitasprint
Vitasprint is a vitamin B12 supplement that boosts energy levels and improves cognitive function. It comes in a liquid format for easy absorption and is particularly popular among older individuals.
Orthomol
Orthomol is a range of VMS products that cater to different health needs, such as joint health, immune support, and eye health. The products come in various formats, including tablets, capsules, and powders.
Magnesium Granulate
Magnesium granulate is a supplement used to alleviate stress and anxiety symptoms, support muscle function, and improve sleep quality. It comes in a granular format that can be added to water or other beverages.
Curazink
Curazink is a zinc supplement that supports immune function and promotes healthy skin. It comes in a tablet format and is particularly popular among individuals with skin conditions such as acne.
Centrum
Centrum is a range of VMS products that provide essential vitamins and minerals for overall health and well-being. The products cater to different age groups and genders, with specific products for men, women, and children.
Overall, these are some of the top-selling VMS products in the UK. It is important to consult a healthcare professional before taking any supplements and to ensure they are taken appropriately.
The Impact of the Cost of Living Crisis on the VMS Market
The UK VMS market has been impacted by the cost of living crisis, with sales expected to decline due to high inflation. Here are some of how the cost of living crisis has affected the VMS market:
Increased Competition from Own-Label Products
As consumers become more price-conscious, there has been an increase in demand for own-label VMS products, which are often cheaper than branded products. This has led to increased competition in the market, with brands needing to offer competitive prices and product differentiation to remain relevant.
Opportunities to Promote Everyday Health
With consumers looking for ways to maintain their health and well-being without breaking the bank, there are opportunities for brands to promote everyday health through VMS products. This includes products that provide essential vitamins and minerals for overall health and well-being and products that cater to specific health needs, such as joint health and immune support.
Targeting the Over-55 Demographic
The over-55 demographic is an important market for VMS products, with this age group often needing additional support for their health and well-being. Brands can target this demographic by offering products that cater to their specific health needs, such as bone health and cognitive function.
Expert Analysis from Claire Finnegan
According to the UK Vitamins and Supplements Market Report 2022 from Mintel, expert analysis from Claire Finnegan suggests that the VMS market will continue to face challenges due to the cost of living crisis. However, there are opportunities for brands to remain relevant by offering competitive prices, product differentiation, and targeting specific demographics.
Overall, the cost of living crisis has impacted the UK VMS market, with sales expected to decline. However, there are opportunities for brands to remain relevant by offering competitive prices, promoting everyday health, and targeting specific demographics.
How to Choose the Right VMS Products for You
Choosing the right VMS products can be a daunting task, with so many products on the market catering to different health needs. Here are some tips on how to choose the right VMS products for you:
Consult a Healthcare Professional
Before taking any supplements, it is important to consult a healthcare professional, such as a doctor or a registered dietitian. They can guide you on which supplements are appropriate for your specific health needs and ensure that they do not interact with any medications you may be taking.
Consider Your Age and Gender
Different age groups and genders have different health needs, so it is important to consider this when choosing VMS products. For example, men may benefit from products that support prostate health, while women may benefit from products that support bone health.
Look for Quality Ingredients
When choosing VMS products, looking for quality ingredients backed by scientific research is important. This includes choosing products that contain high-quality vitamins and minerals and products that are free from harmful additives and fillers.
Check the Dosage
It is important to check the dosage of VMS products, as taking too much of a supplement can be harmful. It is important to follow the recommended dosage on the product label or as directed by a healthcare professional.
Consider Your Diet
While VMS products can provide essential nutrients, they should not be used as a replacement for a healthy diet. It is important to ensure that you are getting a balanced diet with various fruits, vegetables, whole grains, lean protein, and healthy fats.
Choosing the right VMS products requires careful consideration of your specific health needs, consultation with a healthcare professional, and awareness of quality ingredients and proper dosage.
Innovative Delivery Formats for VMS Products
The VMS market has seen innovative product development, leading to expanded categories and delivery formats. Here are some of the innovative delivery formats for VMS products:
Gummies
Gummies are a popular delivery format for VMS products, particularly among children and teenagers. They are easy to take and come in various flavours, making them a fun and tasty way to get essential vitamins and minerals.
Effervescent Tablets
Effervescent tablets are another innovative delivery format for VMS products. They dissolve in water to create a fizzy drink that is easy to consume and can be more readily absorbed by the body.
Sprays
Sprays are a convenient delivery format for VMS products, particularly for vitamins that are difficult to absorb in tablet or capsule form. They can be sprayed directly into the mouth or onto food and are particularly popular among older individuals.
Powders
Powders are a versatile delivery format for VMS products, as they can be added to water, smoothies, or other beverages. They can provide a higher dosage of vitamins and minerals than traditional tablet or capsule forms.
Transdermal Patches
Transdermal patches are a unique delivery format for VMS products, particularly for vitamins that are difficult to absorb orally. They are applied to the skin and deliver vitamins and minerals directly into the bloodstream.
Overall, the VMS market has seen innovation in product development, leading to expanded categories and delivery formats. From gummies and effervescent tablets to sprays, powders, and transdermal patches, various ways exist to consume essential vitamins and minerals.
The Future of the VMS Market in the UK
The VMS market in the UK is expected to continue to grow as consumers continue to focus on proactive health and well-being. Here are some of the trends that are expected to shape the future of the VMS market in the UK:
Personalized Nutrition
Personalized nutrition is a growing trend in the VMS market, with consumers looking for products that cater to their specific health needs. This includes products that are tailored to genetic and lifestyle factors, as well as products that are based on individual nutrient deficiencies.
Digital Health
Digital health is expected to significantly impact the VMS market in the UK, with consumers using technology to track their health and well-being. This includes apps and wearables that monitor nutrition, exercise, and sleep and telehealth services that provide virtual consultations with healthcare professionals.
Sustainability
Sustainability is an important trend in the VMS market, with consumers looking for environmentally friendly and ethically sourced products. This includes products that use sustainable packaging, as well as products that are made from natural and organic ingredients.
Innovative Ingredients
Innovative ingredients are expected to become more prevalent in the VMS market as consumers look for products that provide unique health benefits. This includes ingredients such as probiotics, adaptogens, and CBD.
The Impact of COVID-19
The COVID-19 pandemic has significantly impacted the VMS market in the UK, with sales increasing due to consumers’ focus on immune support. While sales are expected to decline due to high inflation, the pandemic has highlighted the importance of proactive health and well-being.
Overall, the VMS market in the UK is expected to continue to grow, with trends such as personalized nutrition, digital health, sustainability, and innovative ingredients shaping the market. The impact of COVID-19 has also highlighted the importance of proactive health and wellbeing and is expected to have a lasting impact on the VMS market.
The VMS market in the UK is expanding, driven by consumer demand for proactive health and well-being. From vitamins and minerals to innovative delivery formats and personalized nutrition, various products and trends shape the market.
When choosing VMS products, it is important to consult a healthcare professional, consider your age and gender, look for quality ingredients, and check the dosage. VMS products should also be used with a healthy diet and lifestyle.
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Q & A
Who should take VMS supplements in the UK?
VMS supplements benefit anyone looking to support their health and well-being, particularly those with nutrient deficiencies.
What are the benefits of taking VMS supplements in the UK?
VMS supplements can provide essential vitamins and minerals that may be missing from your diet, support immune function, and promote overall health.
How do I choose the right VMS supplements in the UK?
Consult a healthcare professional, consider your age and gender, look for quality ingredients, and check the dosage before choosing VMS supplements.
What are the potential risks of taking VMS supplements in the UK?
Taking too much of certain vitamins and minerals can be harmful, so it is important to follow dosage guidelines and consult a healthcare professional.
How do VMS supplements differ from prescription medications in the UK?
VMS supplements are typically available over-the-counter, while prescription medications require a prescription from a healthcare professional.
What is the best way to incorporate VMS supplements into my daily routine in the UK?
Take VMS supplements with a meal, and consider using innovative delivery formats such as gummies, effervescent tablets, and sprays for convenience and absorption.